Author Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to:
C. Morgan Kennedyhas a BS in Mechanical Engineering from Case Western Reserve University and an MBA from Otterbein University. Marketing and Entrepreneurship were her MBA focus. Throughout her seventeen-year career in Corporate America, she has worked in international and large account sales, corporate training, and product marketing. She is currently a Product Marketing Manager for a $20 million global product portfolio.
Ms. Kennedy is based in Portland, OR.
Therese Patrickhas been an active member of RWA for ten years. For Rose City Romance Writers, she was a past treasurer on the newsletter staff, and has been a coordinator with the Golden Rose Contest teams since 2003. A former Business Operations Consultant and Technical Writer, she was part the start-up team for a national electrical services company. Ms. Patrick is a mother of four daughters, lives in Oregon, and writes contemporary romance and memoirs. She is an active blogger (since 2009) and is actively marketing both her fiction and nonfiction books.
Publisher: Moonlight Garden
Publications, an imprint of
Gazebo Gardens Publishing, LLC
Paperback: 978-1-938281-55-6 $9.95
Spine WD: 0.24410 in Wgt: 0.320 lbs
Carton Qty: 68
E-Book: 978-1-938281-56-3 $2.99
Trim: 5.5 x 8.5 inches
Audience: Authors and Entrepreneurs
BISAC: BUS043000 and REF015000
Available from Ingram
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